Dodge Durango Sales Remain Incredibly Strong Late into 2013

Coming off of a very smart looking redesign, the flagship full-size SUV model, the 2014 Dodge Durango has experienced a ton of success this year, as consumers both here in our own Corunna, MI area and nationally have chosen the model many times over, and the model has posted double, or triple digit increases in terms of year-over-year sales when compared to the 2012 sales number. Let's take a look at what's been happening with the flagship Durango SUV model.


And while most rational, sane people would point to the fact that SUV is just a great combination of performance-orientation, interior utility and safety and tech features, and great exterior styling, there is one fictional anchorman who may argue that he had a helping hand in producing the amazing sales figures that we have seen on the model this year.


In a recent report by Bloomberg Business Week, they detailed the facts that Durango sales have skyrocketed 59 percent since the time that an ad series for the vehicle, starring Ron Burgundy, the Will Ferrell character from the Anchorman movies. And yes, that is indeed true. The popular commercials which have over 7 million views on YouTube have certainly bolstered sales, but the model was already selling at double or triple the rate it was in the previous year anyway, due to the smart and stylish upgrades.


For more information about the popular Durango model, or another new Dodge model, visit us soon here at Slingerland Chrysler Dodge Jeep Ram in Corunna, MI soon.


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